Implementing CSR Effectively in Hospitality

MAIN BODY

Corporate social responsibility is basically the management approach in which the organization tens to integrate social as well as environmental concerns within the business operations to have a positive impact on overall society. In general, it covers sustainability, ethics as well as social impacts and thus forms the core values of each and every organization. It has always been imperative of the way which the managers of particular hotels make use of CSR for motivating their employees. It has been reported that the perception of managers regarding CSR activities in their hotels is underpinned and thus it becomes essential to carry out socially responsible actions in hotels which will build positive behavior in the employees, and they will contribute their best towards making the hotel a success.

The managers of hotel Hilton are key to motivating the employees and thus enhancing their overall performance. There are various ways through which the managers of Hilton can apply CSR and thus can establish its position in the market. The most important way is the use of leadership style (Kim et.al.,2018). This is the most important and significant way which will have a profound impact on the satisfaction level of employees. If the leaders of the hotel emphasize on the correct leadership style which will increase the productivity of employees then it will eventually lead to an increase in motivation level and thus their overall performance will increase. Fort example- If the leaders of Hilton creates a culture of cooperation and thus uses a participative style where the opinion of all employees are considered the employees are likely to feel valued. Thus, the most important factor and way which will help managers to apply CSR effectively is the utilization of the correct leadership style.

Another remarkable way and strategy which will help the managers of hotel to inculcate a culture of ethics and positivity is encouraging the employees to participate more and more. This is one of the well-proven way and tactic which creates an environment of healthy employee relation at workplace. The managers should encourage their employees to participate in various events and another activities being held by hotel. For example- when Hilton sponsors events for demonstrating its commitment towards employees then motivating and encouraging them to participate in this event is essential for the manager as through this, the employees will communicate with other employees and employees of other organization. This effective communication will lead them towards success and thus will eventually increase their self-confidence.

Another way in which managers of the hotel can promote CSR and thus apply it at the workplace is recognizing the attitude of employees towards work (Kang, Lee and Yoo, 2016). This basically means motivating them by providing them with various rewards for their positive behaviour. Rewarding the employees for their excellent behavioural increases their motivation level, and they perform their work with more enthusiasm and commitment. For example- The managers of Marriott hotel can provide rewards to their employees like promotions, fringe benefits, monetary benefits etc. This eventually lead to the creation of harmonious working relation in hotel and thus the productivity of employees will also increase. This means that they will serve the customers and guest more appropriately due to which there will be goodwill of hotel within market.

One of the most well-known ways through which managers of hotels can inculcate a culture of CSR and thus apply it is flourishing the internal environment. CSR not only builds by only satisfying the customers and making a good image in their minds but the main key behind a successful CSR is integrating the aspects of values and ethics within the hotel (Singal and Rhou 2017). Managers of the hotel should analyze the internal environment and thus find ways through which the skills and knowledge of employees will increase. For example- the managers of hotel Marriott should provide training as well as bear all the cost which is related to skill development. This will help to build a positive working relationship within the hotel and will shape the skills of staff. Thus, flourishing the culture of appreciation within the company will help to build CSR and in this managers can apply CSR. The benefit of this reward is that employees will get motivated and hence they will greet the customers with more commitment. This will make a good impression on the minds of guests.

The most important and significant way that managers can use for applying CSR is by creating healthy competition within hotels (Guliani, 2016). The perception of managers regarding CSR is that the more the employees remain engaged in their work more they provide effective outcomes. Thus, managers can use this way for applying CSR. When the employees get more challenging work their commitment to work increases and thus it creates healthy competition within the hotel. For example- managers of Hilton can step out of their comfort zone and thus can provide more challenging work to the employees like attracting international tourists. This will eventually create healthy competition among employees and will work more productively. Thus making the employees to step out of the monotonous work and take on more job responsibilities will build a culture of cooperation and healthy working relationship. Thus, this is the most effective way in which organizations can easily apply CSR within their hotels.

CONCLUSION

It has been summarized that the managers of hotels can use a variety of ways for applying CSR and thus the way they choose should be in favor of the employees, customers,s and overall organization. The most important strategy and way are motivating the employees through the use of an appropriate leadership style. This will eventually increase their motivation level and thus will create a culture of positive relations.

Also read:- Managing the Customer Experience in Hospitality Industry

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