Businesses Within Hospitality Industry

ACTIVITY 1

(LO1 AND LO2 are covered in PPT.)

ACTIVITY 2

P6 Pestle Analysis

Political factor: The Hilton Hotel is a UK hotel where the government has been stable for several years in that state organization. This has a positive impact on organizations because they don't have to change their policies and don't have to pay extra tax. Hilton gets a negative impact during trading with foreign countries for food and services.

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Economic factors: Hilton has a positive impact on economic factors because the organization offers a flexible pricing strategy for employees and offers different types of room services to cover each type of customer (Ali, Amin, and Cobanoglu, 2016). On the other hand, the instability of currency hurts Hilton's profitability because several international investors don't invest money in hotels due to currency.

Social factors: Demographical change gives profitable outcomes within the industry because Hilton offers various services along with additional services such as sap services, swimming pools, etc. so that customers get value for their money (Chon and Zoltan, 2019). Due to additional services, the price of hotel services is enhanced, which decreases the purchasing power of customers in the hotel industry.

Technological factors: It has a positive impact because the organization offers a Hilton software app where customers can make inquiries regarding services and prices. It has a negative impact because several customers are unaware and don't know how to operate the app.

Legal factors: Discrimination law hurts Hilton Hotel. It is beneficial for employees or workers, but it reduces the profitability of the hotel. According to law, the organization can't keep employees or workers at low wedges.

Environmental factors: It has a positive impact on the organization because it offers high-standard quality products and uses reusable products so that waste is maintained. The government also supports organizations, which leads to wealthy prospects in the organization.

P7 SWOT Analysis

Strength: Hilton is a famous brand in the UK market. It is the main strength of an organization to cover a large number of

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