Enhance Employee Retention in Hospitality Industry - Marriott Hotel

Objectives:

• To analyse the importance of employee retention in the hospitality industry
• To identify different challenges faced in the process of employee retention.
• To analyse different factors which used to impact employee retention for Marriott Hotel.
• To recommend the way through which employee retention can be enhanced in the Marriott Hotel.

Research Question

• What importance does employee retention bring in the hospitality industry?
• What are the different challenges that are faced in the process of employee retention?
• What are the different factors which used to impact employee retention for Marriott Hotel?
• What is the best way through which employee retention can be enhanced in the Marriott Hotel?

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Research Background

The hospitality industry has been one of the most growing industries in the last few years. The biggest issue which is faced by this industry is employee retention as employers always find they are not able to maintain a good amount of Human resources in the organization. This report will highlight the same with the help of explaining the importance of employee retention (Aruna and Anitha, 2015). After that, the report goes on to highlight the challenges faced in the process of employee retention and the different ways through which employee retention can be brought into the organization.

Rationale

The hospitality industry is an industry that used to see a good amount of competition in the organization, so it is very important for all the organization to retain their employee to be successful in the long run of the business (Aguenza and Som, 2018). Marriott Hotel is also facing the same problem of retaining employees. This report will help the Marriott hotel understand the different aspects of employee retention in the hotel.

Literature Review

Analysing the importance of employee retention in the hospitality industry.

It has been stated by Nwokocha and Iheriohanma, (2015) that employees are referred to as a technique that companies employ for retaining employees within the organisation for a longer time period. Employee retention is deeply used by the organisations as hospitality industry faces high employee turnover as compared to any other industry. It is important to retain employees that are adding value to the organisation. Employee retention is important as hiring and recruitment of employees involves a high cost for the company. The recruitment process is time-consuming as well as expensive. They have to pay more to the new employees as compared with existing ones.

Organisations invest both time and money in the training and development of employees to make them sound so that they can put their efforts into increasing the efficiency of organisation by contributing their efforts. Employees who are working with the organisations have a better understanding of the policies and procedures of the organisation and have developed experience in dealing with problems and issues that organisations generally face.

The low employee turnover represents a positive image of the company in ten markets. I show that the company has to have a good working environment that helps in attracting more talented people to the company. On the other hand, Özçelik, (2015) states it is essential for companies to have new talents with new ideas that can help the organisation in the market. New employees could be appointed only when the existing unproductive employees will leave the organisation. The management of the company should identify the factor that are insisting employees leave the organisation so that it can take steps accordingly for retaining the employees. If the experienced and knowledgeable employees of the organisation helping to grow leave the management of the company may be disturbed. Therefore, it is essential for the company to retain employees by giving them incentives and satisfying their needs.

Challenges Faced In The Process Of Employee Retention

It is important to retain employees within the organisation but here are factors that influence employee retention as stated by Bhattacharya, (2015). The main factor influencing employee retention is when the employees have salary dissatisfaction. They are not getting a salary according to the work done by them. It becomes a problem for organisations when employees start quoting higher salaries that cross the budgeted figures of the company. Another challenging factor is when employees have better growth opportunities with other companies in this cutthroat competition. Employees do not stick to jobs when they are not having multiple tasks to perform that enhance their individual personalities. Employees could not be retained if they getting unrealistic targets for achieving which is pressurizing them. In this competitive world, employee retention is becoming a big challenge as employees are attracted to organisations that are paying them more for their work and giving them a better working environment in comparison to the existing company. Also, the employee will not be retained in an organisation if the employment is not adding to their knowledge and experience. Therefore it is essential for hospitality industry to retain employees by giving them reasonable salaries and providing them work environment where they feel satisfied. Also, the work of the employees should be recognised by the company to develop a feeling that their contribution is being recognized by the organization.

Different Factors Impacting The Employees Retention In Marriott Hotel

There are various issues that are faced by the Marriott Hotel but employee retention has been a major problem for the company. Though the company has increased the efforts for retaining employees within the organisation, there are still factors impacting the retention of employees in hotels as per Mitchell, Ozminkowski, and Hartley, (2016). Monetary dissatisfaction is the major cause that affects employee retention. The hotel is operating on a very large scale therefore it has fixed budgets for salary expenses. This does not allow the company to pay more than their basic salaries. It is very difficult to retain employees for long if they are not paid in addition to their salary. The hotel hires persons from the specific field for particular jobs that do not give growth opportunities to lower-level employees. Employees switch over to other hotels that provide them with growth opportunities. Marriott for retaining the employees has to give extra perks and incentives to the employees. They are also required to give opportunities to lower-level employees by giving them responsibility for the performance of specific tasks.

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Research Methodology

Research Type:

Research is the study that is conducted with the sole motive of finding out the result of the issue that is faced by the organization (Kumar, 2019). There are two commonly used research types that can be used by scholars for conducting the research on topic namely Qualitative and Quantitative research type. Scholars will be taking the Qualitative research type to conduct the research as it will be difficult for scholars to find out the outcome in numeric ways.

Research Philosophy:

A research philosophy is a belief about the way in which data about a phenomenon should be gathered, analysed, and used. Interpretivism and positivism are the two types of research philosophy that are generally used in the field of research to conduct research. Scholars will be using the interpretivism philosophy to find out the outcome for Marriott Hotel. This philosophy will help the company in understanding the human interest which is also involved in the preparation of the study.

Research Approach:

The research approach is the plan that consists of board assumption to detailed data collection, analysis, and interpretation. Scholars will have the option of choosing any one approach from the two options available that is Inductive and deductive approaches of the research. Scholars will be using the deductive approach to conduct the research as this approach will help the researcher in developing the new theory on the basis of the data that has been gathered for conducting the research.

Data Collection:

Data collection is the process through which the scholar will collect the data from different sources (Mackey and Gass, 2015). Scholars will be collecting primary data with the help of a survey which will be conducted via a questionnaire on the 20 managers of Marriott Hotel. Secondary data will be collected with the help of data collection from the different books and journals related to the topic of the research.

Data Analysis:

Scholars will be using thematic data analysis tools to analysis the different data which will be collected with the help of primary and secondary data collection tools. The researcher will be making different themes and will present data in different graphs and pie charts so that it will be easier for the scholar to find out and interoperate the data in a better way in the research.

Sampling:

Sampling is a process used in statistical analysis in which a predetermined number of observations are taken from a larger population. Probabilistic and non-probabilistic are two types of sampling methods that can be used by the scholar for conducting the research. The researcher will be taking the help of a simple random sampling method under the probabilistic method to give all the respondents an equal chance to get selected for the cut. 20 managers of Marriott hotels are selected as a sample size for the research.

Ethical Consideration:

Scholars will obtain the consent of all the employees beforehand before conducting the research and collecting the data with the help of the primary data collection tool. Also, scholars will make sure that a high level of confidentiality is maintained throughout the research.

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