Business Strategy and Their Importance

LO 1

Framework for analysing macro environment

Profile of Asda

ASDA is the chain of retail sector and supermarket which sells general-purpose merchandise, clothing, financial services or food items. The company owned by American based retailer Wal mart. ASDA is the second largest company which have higher market share with the market leading. The company is follows hierarchical structure to performance their task in effective manner. This has various level in which company have specific roles as per departments (Audzeyeva and Hudson, 2016). In additions to that the human resource policy of company is recruitment system is designed to seeks and select the best and eligible candidates for the vacant position in order to ensure that the person is right who will help to organization for achieve goals and objectives of company in peopr manner. Management is drawn effective aims, objective, vision and mission in order to perform their task by considering those. Those are as follows:

Mission

The mission of ASDA is customers satisfaction, pleasant living environment and quality production. The company is coming out traditional building patterns as well as able to produce modern and contemporary dwellings.

Visson

Asda is third largest retailer company in the UK. The company have vision to be the highly valued business by the customers serves, operates with communities, loyalty and committed to employee. Th main vision of the company is to satisfy the need of the customer in the market in such a way that all the consumer are happy in the org

UPTO55%

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