Questions- This assessment will cover following questions:
- MacDonald is the world s largest restaurant chain in UK. How fast food industry impact the growing economy of UK.
- Demonstrate positive and negative changes taking place in the next 5-10 years in MacDonald industry.
INTRODUCTION
MacDonald is the American fast food company which is providing the fast food the customers since 1940. The essay consist of the changes that would take place in the fast food industry in the last years (Baker and Friel, 2016). The fast food industry advantages and the disadvantage are compared and evaluated whether it is good or bad of the country.
Explain the Fast Food Industry is Good or Bad
The fast food industry is growing by the tine and the fast food industry has its own advantages and disadvantages. The industry is growing and the people are consuming these products on the large scale.
The fast food industry is growing and the fast food companies like the MacDonald is providing the fast food for the customers. Through the fast food the people would save the money and the fast food is quite cheaper than compared to the other food products. MacDonald is providing the fast food to the customers in the cheap rate and the with the good quality as well. The company is prepared to all the countries and also selling the products in the countries. The company is looking after the taste and the culture of the country and them prepare the products and sell at the low prices (Shamhuyenhanzva, and et.al., 2016). Fast food is saving the time and it could be prepared easily. MacDonald is delivering the products to the customers at the low prices. In the other restaurants it would take the time to provide the food and then the food would be prepared and served. The customers nowadays would prefer the healthy food products and so the fast food contains all the healthy vegetables. People would consume the veggies in the fast food but not in the way of the only veggies.
These fast food contains the lower quality food because the food is prepared on the large scale. The food is prepared on the large scale the products of the raw material used while preparing the food is not fresh. Very few companies are able to prepare the fresh products and deliver them. The food used in the fast food include the fatty products like the cheese and the bother products which would make the person fat. So by consuming these type of the food the people are accumulating the fat in the body, and they would suffer due to the fats.
In my opinion I would suggest that the fast food industry is good for the country because it is providing the products at the low cost (Lee, and et.al., 2015). Many pole in the country are not able to prepare the food and the so these are buying the products from the fast food industry. But the companies are also delivering the low quality food and so the MacDonald have decided to improve the quality of the food and provide the food with the less fatty products. So these companies are improving the products as per the health of the customers.
Discuss the Changes in the Fast Food Industry
There are the various changes have taken place in the fast food industry. Fast food in industry is growing by the time and the industry is also changing from time to time.
Positive Changes
The industry is Changing from time to time and so the companies. The customers have the knowledge about the health so the companies are switching it towards the healthy food products. These healthy food products are not harming the culture of the country and the health of the people which are consisted the products. The fast food industry is also focusing ion the factors which will improve the food quality. The companies are taking the various measure for improving the food quality like the waste management is managed and the food production is improved. Food production is done through the machines and hands of the employee would be touched at the food. The food preparation machines are cleaned regularly and the managed as well. So it would improve the food quality. The food is prepared in form to the customers also that the customers would be satisfied with the food quality. The company has also brought up the new and the innovative products which are healthy for the customers. Fast food industry is growing because the industry is using the latest technology as well. The food is delivered at the home by the help of the mobile applications (Pollin. and Wicks-Lim, 2016). This food preparation techniques are change and the company has started using the latest technology machines of preparing the food.
Also Read:- Business Environment of Sainsbury Company
Negative Changes
The fast food industry is growing, but they are affecting the culture and the tradition which are followed in the various global countries. The company is making the product according to the need of the customers and the customers of the global country are attracted toward the culture of the western countries. So these fast food is spoiling the culture of the various other countries. The culture of the countries is degraded and the people are forgetting the culture of the own country. The various other restaurants are losing their business because the people are attracted towards the fast food companies and the outlets. Many business are suffering the losses because the people are not visiting these types of the restaurants (Kjørstad 2017). The quality of the food is high and the menu has the more dynamic dishes for the customers but the customers are attracted towards the fast food companies. The employees of these companies have the low working conditions and the low wages as well. Employee of these companies do not have the consistent jobs and this is the biggest change in the company.
CONCLUSION
From the fast food industry provided above the industry would be improving the working conditions and the products. These fast food are not healthy for the people which are consuming it but the customers are attracted towards these companies. So these companies are improving the products and the changing the food quality as well.
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