Hofstede Assignment Sample Paper Level 7

Introduction

Data analysis is one of the most significant sections of the study because it presents the analysis of data which are collected through primary and secondary sources. According to the present study, researcher focuses on analyzing the gathered information related to the differences in response towards advertising language seen in Misguides adverts on social media platform: A cross-cultural study between British and Chinese. Further, the result presented in this chapter are the outcomes generated of the primary research questionnaire which was based on the questions used on Hofstede’s cultural dimensions research. In this section, researcher concentrates on respondent’s profile, as well as make use of statistical t-test by the means of SPSS against each of the six cultural dimensions being investigated.

Respondents Profiles

Respondents

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