Customer Behavior: Culture and Digital Technology
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Customer Behavior: Culture and Digital Technology

University: N/A

  • Unit No: 19
  • Level: High school
  • Pages: 3 / Words 820
  • Paper Type: Case Study
  • Course Code: N/A
  • Downloads: 227
  1. INTRODUCTION
  2. LO1
  3. P1: Different Types of Factors Influencing Consumer Behaviour and Attitudes in Hospitality Organisation
  4. P2 Change in Consumer Trends Due to Impact of Digital Technology
  5. CONCLUSION
Organization Selected : N/A
 

INTRODUCTION

Consumer behaviour is a study of how individual customers or groups buy or use ideas, products, and services to satisfy their wants. The study will highlight the different types of factors which impact consumer behaviour. Moreover, it will describe how consumer trend get influenced by impact of digital technologies (Cheng and Chen, 2017).

LO1

P1: Different Types of Factors Influencing Consumer Behaviour and Attitudes in Hospitality Organisation

Consumer behaviour can be defined as a study in which individuals, customers, or groups buy or use ideas, products, and services to satisfy their wants.

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There are various factors which impact the behaviour of consumer in hospitality organisations.

Cultural factors: Culture influences the dimension of human behaviour, which includes buying and consumption patterns. Culture includes morals, beliefs, knowledge, etc. The consumers demand the goods and services which are best suitable for them. As in, Hotel has to offer the food and services which are best suitable for the consumers (Cheng and Ch

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