Evaluating External Factors of Zara through Pest Analysis

Learning Outcomes

1. Generate and interpret information which is relevant to an evaluation of a firm's business environment.
   
   
2. Obtain the impact of government on the operation and the structure of the business organisation.
   
   
3. Evaluate an understanding of the effects of changes in the business environment on the business organisation and its working structure.

Present an overview of the global business environment for the specific industry. Example. Airline, fashion, men's grooming etc. and relate how changes in the global environment impacted in the operation of the organisation. Evaluate the changes that make change in the organisation relating to theories and models and explain how organisation respond to these changes.