CompanyINTRODUCTION:
Internet has connected people and organisation all around the world. It has given advantage to both in organising various campaigns. Digital marketing has given opportunities to companies to target the audience easily and at a fast pace (Chaffey and Ellis-Chadwick, 2016). Without spending unnecessary amount, marketing campaigns are launched by the same. Digital marketing is been highly used in different programs and activities of organisation. In today’s era, the major sector benefited through digital marketing is health and social care. Due to effective marketing, it has improved the living standard of people. This is because of improvement in quality of care services. Apart from this, most of the charity organisations are using digital marketing tools to improve the health services. Charities have provided platform through which people can donate money for good cause (Armstrong, Kotler and Brennan, 2015).
Charities are the heart of communities. They work within the range of beneficiaries to provide care. It does not only provide quality care but also contribute towards using resources in an efficient way. It has shifted the focus on identifying causes of problems rather than symptoms. This has resulted in reducing risk of diseases in the future. In recent scenario, economic environment is fluctuating very much (Leeflang, Verhoef and Freundt, 2014). It has allowed organisation to frequently make changes in their strategies. It has led to rise in different challenges such as poverty, global health crisis, rise of new power, etc. It has affected the overall health sector. Besides this, it has resulted in arising various health issues. This has affected the well-being of people to a large extent. Charities are not able to fulfil the needs of people. There is very low generation of money. Third parties are controlling the operations of charity. They are creating errors in donations. There are many practices that has been followed in children charity sector. It ensures that children are given effective care (Tiago and Veríssimo, 2014). Moreover, it helps in providing high quality care service to them.
For overcoming these challenges, charities are using digital marketing for the promotion of good work. It has made communication in between people and organisation easy. By launching different campaigns, charities are able to generate money for good cause. It has also attracted people to work for them. Digital marketing is used by charities to effectively utilise money for people who are not able to get the basic care services (Urban, Gosline and Lee, 2017). Moreover, it has established a link in between people and charity to work for each other. Charities are effectively promoting campaigns through social media. This has reduced their expenses in advertisement. People who really want to donate can directly communicate with charity organisation. This assignment will throw light on charities are using digital marketing. Besides this, what are the strategic options available to charity to improve donor acquisition and retention cost effectively is studied.
SECTOR REVIEW
Detailed analysis of the best practise in the children charity sector
The charity sector occupies space in between system and beneficiary. It has created a better understanding of needs of people (Thomas and Thomas, 2018). Moreover, charity has allowed health care centres to save money by reinvesting in their procedures to improve the quality of care.
The main purpose of charity is to promote good health. Charity organisation usually works in health and social care. They make sure that people who are not able to get basic care facilities are provided with better quality services. Along with this, charities have expanded their operations from local to national level. It is because of digital marketing. Charities related to children are using several practises to ensure that money used is for good cause (Järvinen and Karjaluoto,&nb
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