A/601/1740 Marketing Essentials Unit 1 UK CBC College Level 4

Task 1

P1. Roles and Responsibilities of Marketing Function

The marketing department requires to have skilled and competent members so that appropriate promotion activities are executed. It is necessary that organizations have an appropriate market image and goodwill to attract people and make them purchase things in respect to their demands. Pricing and promotion tactics are formulated by seniors to help other units, that is, production and sales, have a large customer base. This helps the administration take appropriate decisions and design items according to the requirements of consumers. In McDonald's, the marketing unit's responsibility is to provide information to the public about food items and packages designed by superiors to attract a large number of people (Malhotra, 2015). These are various roles and responsibilities that are executed by the marketing unit; they are stated beneath:

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Product: This tactic defines that the organization is required to provide items and services in respect to the needs and wants of the public. The marketing team requires to have complete information about products, their features, and their benefits, which helps the firm attract people. McDonald's provides numerous kinds of food items and quality things to retain customers for a longer period. Hamburgers, cheeseburgers, desserts, French fries, etc. are various items that are provided by the company to fulfill the demands of people. The marketing team helps the operation unit deliver quality food products to consumers. Along with this, restaurants provide food items according to the taste and preference of people.

Pricing: The management duty is to determine appropriate rates of food items to grab the attention of a large number of people. Customers purchasing power determines the amount of products they will be able to buy with respect to their needs and wants. McDonald's provides different variants at appropriate prices to attract consumers and make them purchase things in respect to their demands. This marketing team provides information to people about different meal packs and packages that are designed by management to grab the attention of people. Along this, it helps the firm to position higher than rival brands (Hair Jr. and et. al., 2015).

Promotion: This is another responsibility of the marketing unit, which includes activities executed by management to use appropriate tools such as online marketing, print media, sales promotion, publicity, and social media. These are tools that are used by McDonald's to attract people by informing them about different varieties of food items and packages. Consumers prefer to purchase quality items and things that have brand value. Promotional techniques are used by the marketing unit to influence people by timely providing them data about products, benefits, and features. This also helps management to compete with rival restaurants by giving customers appropriate advantages such as meal packs and various attractive tools such as gifts and toys to children.

Marketing information system: This is an essential tactic that defines that business firms need to provide adequate information to the public about a variety of items and services. It is essential that management uses appropriate promotion tools to convey to the public about the benefits and features of products. McDonald's has a good market position and image as a firm that provides quality food items and different varieties with respect to taste and preference of people. The marketing team plays an important role to communicate with consumers and attract them by providing them information about meal packs (Babin and Zikmund, 2015).

Financing: The marketing department's prime responsibility is to use various promotional techniques to communicate with the public about items and services. For designing appropriate messages and attractive videos and pictures, it is essential that management have adequate funds to implement appropriate tools and technologies in the system. McDonald's requires to use adequate techniques that help firms deliver a variety of food items that are also of good quality. Consumers visit restaurants again only if they get quick service and food items according to their taste and preferences.

Distribution: Management is required to provide different items and services to people to fulfil their demands. It is necessary that organizations have a number of branches established in the nation to make it easy for consumers to purchase products according to their needs and wants. McDonald's has more outlets than other food restaurants, which helps seniors to have a large customer base. In this marketing unit, the role is to use various promotion tools and techniques to inform the public about different food items and meal packs. Along with this, they even require to examine different distribution channels that help management provide quality things to consumers at the correct time and place (Lane, 2016). 

            Thus, these are various activities that are performed by marketing department of McDonald's to have large customer base. Management provide different variety of food items in respect to taste and preference of people. Along this, various promotional and pricing strategies are formulated by seniors to grab attention of large number of consumers. marketing team's responsibility is to conduct market research to have complete information about the tastes and preferences of people. Apart from this, they even require to attract people by communicating them about different meal packs and food items. This helps company to position higher than other food restaurants and compete with competitors in efficient manner. Thus, management of McDonald's is able to enhance sales and generate adequate revenue from business.

P2: Roles and Responsibilities of Marketing Relate to Organisational Context

Organizations have different departments that are human resources, finance, operation, marketing, sales, research, and development. It is necessary that administration have adequate manpower, which is distributed in these units according to their skills and abilities. McDonald's, which is a famous food restaurant with numerous outlets established across the world. Management is required to regulate and organise business activities according to providing appropriate food items and services to people (Baker and Magnini, 2016). They require to make systems function effectively and use adequate tools and technologies so that quality products are provided to consumers. As every industry has numerous firms that are executing business, it is necessary that the marketing department uses various promotional tools to spread awareness among the public about meal packs and food products. Thus, this is the interconnection that marketing units have with other departments, as stated below:

Human resource functions with the marketing unit: HR unit duty is to have adequate manpower in the organization to execute business activities in a proper manner. Employer responsibilities include conducting recruitment, selection, compensation, training, and development processes to employ appropriate individuals in McDonald's. Human resources provide duties to members with respect to their skills and abilities. Thus, they require to have skilled and competent people in the marketing unit who have the capability to use adequate tools and technologies to spread information among the public about food items.

Operation functions with the marketing unit: Production department duties include manufacturing appropriate items and services according to the needs and wants of people. It is necessary that management have adequate resources, that is, funds, material, and manpower, to execute business activities properly. McDonald's provides a variety of items and uses appropriate things to provide quality food products to consumers. The marketing team has complete information about the needs and wants of people, which helps operation members design items and deliver quality things to consumers. Along with this, they even require to formulate appropriate meal packs according to providing adequate food products to consumers. This helps management enhance sales and generate adequate revenue from business (Griffitts, 2016).

Finance functions with the marketing unit: organizations require adequate capital to purchase appropriate material and various other resources to execute business activities according to market conditions. It is essential that management uses funds adequately and provides budgets to every department to execute activities effectively. McDonald's, which has branches set up in different nations, requires that the administration establish a strong market position and image. The marketing team requires that the system have appropriate technologies and tools that help them provide information to the public about a variety of food items and meal packs. Online advertising, social media, and e-marketing are various techniques that are used by firms to grab the attention of a large number of people. For this, the finance unit is required to give an appropriate amount of funds to marketing members to use the latest tools and technologies. 

Sales functions with marketing unit: corporations require to have an adequate customer base, which helps administration enhance sales and generate adequate profit from business. The marketing team uses various promotional tools to inform the public about food items, meal packs, and prices to grab the attention of a large number of people (Pappas, 2017). This helps sales members, as they don't need to influence the public and convince them to purchase things. Consumers have appropriate knowledge about the variety of food products at McDonald's, which helps them to choose items and purchase them according to their taste and preferences. This helps the firm to attract people and make them purchase food items in respect to their demands and fulfil requirements.

            Research and development functions with marketing unit: R&D unit's responsibility is to conduct market research and surveys to have complete and accurate information about needs and wants of public. It is necessary that items and services are designed by management in respect to demands of people. For this, seniors implement latest tools and techniques in system which help McDonald's provide creative and unique food items to customers in respect to their taste and preferences. The company keeps modifying their menu and offers variety of products to fulfil needs and wants of people. In this, marketing unit responsibility is to inform people about changes and transformations that are made by management in items. This help members attract a large number of individuals, thereby enhancing sales and profitability (Illing and Anders, 2016).

            Information technology (IT) functions with marketing unit. The IT department's duties is to design system and implement appropriate tools and software which help management provide adequate items and services to consumers. marketing team requires the latest technologies to execute activities and design attractive messages to inform public about variety of products, meal packs and prices. Online advertising and e-marketing require that McDonald's use appropriate devices to convey information to consumers and attract them. It is also necessary that company establishes good reputation and goodwill, which helps management to position higher than competitors (Dessain, 2016).

            Therefore, marketing team provides support and help to other units of McDonald's by informing public about variety of items and meal packs. With use of online advertisement, print media and e-marketing tools, management spreads awareness to people about packages and variety of food products. This advantages company to have large customer base and enhance sales by providing appropriate data about food products, its prices and other essential aspects.

Task 2

P3: Compare Ways to Use Elements of Marketing Mix to Achieve Business Objectives

The marketing department formulates a plan that includes information about the marketing mix, which helps management design systems and execute business operations effectively. Product, price, place, promotion, people, process, and physical evidence are various constituents that help organizations grab the attention of a large number of people.

McDonald's is a popular food restaurant that has a number of branches established in the UK and various other nations. The marketing team is required to design an appropriate marketing mix and deliver an appropriate variety of items and services to consumers to enhance sales and revenue. McDonald's has competition from Burger King, which is also a famous food chain (Kladou et. al., 2016). Thus, it is necessary that adequate strategies and tactics are designed by marketing members to enhance market position and grab the attention of a large number of people.

Task 3

P4: Basic Marketing Plan for Organisation

The marketing department's responsibility is to promote information among the public about items and services. It is essential that organizations design an appropriate plan that includes data strategies formulated by management with respect to pricing, promotion, and distribution. Seniors require to utilise resources, that is, funds, material, and manpower, efficiently so that adequate business operations are executed. Top personnel's duty is to frame mission, vision, and objectives to direct members, thereby making them perform duties effectively. Human resources, finance, production, marketing, sales, IT, research, and development are various units that are constructed by administration to conduct activities according to accomplishing goals and targets (Mueller et. al., 2015).

In McDonald's, a marketing plan is framed by the marketing department, which specifies information about activities executed to attract the public by acknowledging food items, benefits, and meal packs. Hamburgers, desserts, chicken products, breakfast goods, cheeseburgers, and various other products are provided by restaurants to fulfill the needs and wants of people by giving them options and different variants of food things.

Vision of McDonald's: The company gives quality food items and uses appropriate technologies, which help management provide quick services to enhance customer's experiences. McDonald's provides good infrastructure and quality products to attract people by offering different varieties with respect to taste and preferences of consumers.

Mission of McDonald's: The administration's goal is to construct consumer loyalty by providing them with quality food items.

SWOT Analysis of McDonald's: This tool is used by management to have accurate and complete information about system abilities and market conditions. It is necessary that top personnel design systems and execute activities in such a manner that appropriate items and services are delivered in the marketplace with respect to the needs and wants of people. The marketing team conducts SWOT analysis, which helps McDonald's to utilise market opportunities with the use of strengths of the system and protect it from threats by reducing weaknesses (Hoeffler, Herzenstein, and Ginzburg, 2015). This is the explanation, which is described below:

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