Global Marketing Strategies of Topshop

Various Competencies of the Brand and the Ways Through Which They Are Utilized to Market the Product

Several competencies are related to the brand and essential to determining the entry of products into the new market. Competencies reflect the portfolio of business that helps Topshop in making their product offerings reach the market and significantly in meeting customer needs (Canel, Bejou, and Khumawala, 2015). Hence, the competencies are discussed below:

Segment the Market: With the aspect related to expansion in a global context, it is essential for Topshop to properly segment the market by keeping in mind the product through which they are entering the market. The segmentation of the market helps to effectively identify the market needs that are needed to be fulfilled. This will help Topshop in effectively marketing and selling the products.

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Define Target Customer: To expand globally, Topshop needs to define the target group to whom they are marketing the product. With the proper identification of target customers, it helps the organization to operate effectively. The preferences are analyzed beforehand, which helps to define the needs of the customers to whom they need to cater to offer their products and services. This will help Topshop in providing the best services to the

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