Fashion Retailer

INTRODUCTION

Retailing refers to the procedure of selling services and goods to the consumer by using different mediums and channels of distribution. The main aim behind retailing activities is to earn high profits and revenues so that a company can achieve high competitive advantage over the competitors (Bloom and et. al., 2012). In order to provide the right service and products to the customers, a retail firm needs an efficient supply chain. This assignment report is prepared in relation to Matalan which is a Britain-based home-ware and fashion retailer, headquartered in Knowsley, UK. This organisation was founded in 1985 and operates more than 210 shops in the UK. This assignment is going to cover the terms retail and fashion retail along with an overview of selected organisations. Other than this, the micro and macro environment of business will be analysed in context with the UK. At last, some strategies will be formulated and recommendations will be given so that the concerned organisation can operate their business in a proper manner.

Introduction to the Concept of the Retail Sector

A retailer is a person who operates and manages their business either via an online platform like E-commerce and shopping sites or through brick-and-mortar outlets.  The term Retailers is utilised for those individuals who are service providers of products at a small scale. These people have contact with wholesalers and distributors that provide the required amount of product so that the requirements of customers can be served in a prop

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