How Businesses Will Need to Adapt to Ongoing Changes in the Future

• Globalization - A major change or shift in the pace or area where a business is conducted is occurring now. It is estimated that half of the world's largest companies or organisations are been headquartered in emerging markets such as India, Brazil and Eastern nations. Pressure from international competitions and various other factors resulted in around 40% of the organisations that were in the Fortune 500 in 2000 were not in the list by 2014. They are getting replaced highly by new global companies. The companies can adapt to change by entering into global markets which can help them to achieve more success and profit in the business (Cook and Bahles, 2017).
• Demographic shifts - In various economies in the world, decreasing birth rates and advances in healthcare have resulted in a population which includes more old people and a workforce that is reducing. People are working and living longer, with the average retirement age for most people working in present is expected to be between 57 and 66. The medium age individuals are not the largest generation in the organisation within most of the countries, and their ideas or voices are connected by various innovations such as social media. It is very important for the organisation to expand business in various demographic areas so that it can attract a variety of customers from various segments.

• Emerging technology - The technological changes in the business environment are influencing organisations and companies the most. Nowadays many organisations and hotels in developed countries like Japan are using robots to provide services. In order to run an effective and efficient business it is essential to adapt new or innovative technology in their organisational functions. These technologies can assist and support businesses to increase productivity and profitability of the organisation which are major objectives of every business. Technology plays an important role in each and every organisation, it assists in performing various business functions in less time as well as with more accuracy as compared to the human resources working in the organisation or company.
• Climate change - Climate change has a strong impact on the economy of each and every country, according to the OECD by 2050 more than 40% of the world's population will live in high water stress. This will result in drought or floods which will create a high risk for the economic value of assets. Become efficient with the resources is cost-beneficial and socially responsible. The companies require adapting increasing regulations that support energy efficiency, water leakage, waste, urban congestion, land degradation, efficiency in transportation etc. Permitting employees to work virtually also decreases the need for various facilities and helps organisations decrease their negative impact on the environment (Chattopadhyay and Bhawsar, 2017).
• Increasing competition - The other most influencing change occurring in the business environment is the increasing competition in the global market. There are many types of organisations and businesses that are entering the market with various new products and services to attract customers. It is important for organisations to accept and sustain the competitive market. Therefore, the business needs to develop effective business strategies for its organisational activities and functions. The companies can use different strategies such as product diversification, market expansion, pricing strategies etc to attract customers and sustain their position in the market. It is essential for each and every business as there are many substitutes available in the marketplace that can cause customers to switch to another brand.

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REFERENCES

• Chattopadhyay, U. and Bhawsar, P., 2017. Effects of Changing Business Environment on Organization Performance: The Case of HMT Watches Ltd. South Asian Journal of Business and Management Cases, 6(1), pp.36-46.
• Cook, G. and Bahles, M., 2017, May. Changing Motives towards Cars in the Younger Generation. In Proceedings of the 17th International Joint Conference on Central and Eastern Europe in the Changing Business Environment (pp. 9-20).
• Kew, J. and Stredwick, J., 2017. Business environment: managing in a strategic context. Kogan Page Publishers. 

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