Business Plan

Goal

The main objectives defined for business are to deliver to customers in best products at quality with affordable prices while gaining significant market share through modulating frequency bands within the present industry.

• Product Description
• Product Name: S 2400
• Product Description: Modulating bands would be compatible with all smartphones through which the company looks at various tools and equipment supporting the devices with operating systems. These operating systems would directly display information linked with a person's metabolism linked with energy utilized in the form of calories burned, distance covered, linking to heart rate, blood pressure levels, etc.

Business Opportunities

Linking through modulating bands covering to technology and mobile industry would be very great and unique opportunities within markets are news and there exist many firms that would forayed it. Also, this could be in turn with major attractions with more and more numbers of mobile phone users moving to smartphones and purchasing through them. With such products, these could be extremely utilized for making in greater number of users upgrade their smartphones. Due to these reasons, modulating bands would be compatible with these phones which could look for the latest operating systems within the industry.

Potential Customers of the Market

S 2400 would attract more users of smartphones and heath-aware people who would add new dimensions for going on for exercising regime. More potential customers linked to businesses of these people who are aware of self-health, continuously go for exercise and do it regularly would want all information being related to their hands. Such people would basically involve all youngsters and young adults. Another defined area that attracted smartphone users, due to the presence of these reasons, products would be associated with distinct segments related to the smart phone in the market. Most probable customers of the product would include those people who want their fitness levels to be improved but these generally do not associate with time for joining a gym and doing exercise. But S2400 could monitor their physical conditions and would get inspired to enhance these.

Geographical Market

Though the market for such products is very large, bringing these for the sake of being related to just start-ups, companies would directly focus on the market being linked to the geographical boundaries of the UK. These at first in alignment would be launched with major cities associated with London, Liverpool and Manchester and then consequently demand would certainly rise to be introduced with the remaining part of the country. Manufacturing facilities directly associated with the outskirts of London.

Competitors of Business

Launching and producing innovative technology through modulating bands linked in it looks out to be a challenging task, but associated with this new industry getting attached and filled. There exist many other different companies that have directly jumped into the mix such as Sony, Nike etc. They would directly deliver within tough competition linked to business. These present companies offer to same product and could have linked to other prospective features such as OLED display, with other advanced sensors, tracking on systems, heart monitoring rate, etc.

Marketing Strategy

Management linked through business organizations would directly develop unique marketing strategies by which they could interact with consumers in the market which are directly expected to be competitive in the market within coming periods. There exist many lots of marketing strategies which could be adopted by the company, such as:
Covering through with online portals: These would certainly enable customers to see products linked with internet-based browsers and even orders linked with such systems only.
Home-based delivery systems would be utilized with them so that they could be made even more effective.

Costing

Manufacturing these products would cost the company £90 which would contain all expenditures associated with research and development, thus assembling hardware, covering different microprocessors and screens, while purchasing licenses from different software companies.

Pricing

Company Zest Solutions Limited would show for modulating bands at 100 pounds which could be a 20% profit margin with costs being incurred while producing these. Such price would be directly linked to an optimum range for different kinds of products that are associated with the technical dexterity required within the operational mode.

Business Operations

This is very significant by which a proper systematic approach is applied through managing business and structuring modulating bands. Key by which management could look for finding out success and look in for a major share of the market and other measured aspects and so on. All functions related to businesses would be designed, and carried out in a defined ordered manner, so that it could be ensured that there exists a minimum of resources are wasted through numerous processes.

References

• Doole, I., & Lowe, R., 2006.Strategic Marketing Decisions, Butterworth-Heinemann,
• Doyle, P. & Stern, P., 2006. Marketing Management & Strategy, Financial Times Prentice Hall, Pearson Education.
• Guellec, D., and Cervantes, M., 2002. “International Mobility of Highly Skilled Workers: From Statistical Analysis to Policy Formulation”, International Mobility of the Highly Skilled, OECD, Paris.
• Hirsch, R. Peters, M. and Sheperd, D., 2009. Entrepreneurship. Erwin McGraw-Hill.

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