How Can Social Media Help Your Business Grow?

Planning to start your own business? If yes, then the chances are that you might have also started strategizing your marketing plan and already considered various modes and schemes. Emphasizing marketing plan is significant for every organization as it is the only way to develop a relationship with potential buyers and let them know about your product. That is why it is important to adopt a technique which ensures that your product creates a positive image in the market. And one such effective way is social media marketing. In the past few years, it has become the most popular promotional tool, and most of the companies are now using it to get the word out about their business. According to a research, approx 80 percent of enterprises advertise their goods or services through Facebook, LinkedIn, Twitter, Instagram.

You simply need a right plan, and you can successfully influence people and generate sales. To help you further, we have listed a few tips that can promote your company and product using social media platforms. Read below:

Create an interesting identity

Many big brands are famous for their humorous and quirky reputation that have garnered thousands of followers on their social media accounts. You can also use unique social media feeds which can easily attract the attention of users, like interacting in a way that fits the image of your brand. You can make conversations with them, share jokes or latest news and trends that align with your organization and its values.

Prefer trending platforms

There are hundreds of options available for you to market your product, such as Twitter, Pinterest, Snapchat, Instagram, Facebook, Tumblr. It is difficult to craft and manage an amazing persona on all of them simultaneously. However, it can be done easily by selecting the platform which has the highest concentration of the audience. After this, plan advertising strategy which is best according to these platforms and grab the attention of target audience. It is better to be spectacular on two to three platforms than to be pathetic at six or seven.

Know about chatbots & AI

Chatbots and Artificial Intelligence have become the most preferred promotional tools for many major brands which are getting positive results. It is suitable in cases when companies don't want to employ or can't afford manpower for managing 24*7 services. The chatbots are used to answer technical questions or deal with their product-related problems. As far as the AI investment is concerned, it must depend on the type of business and not just for the sake of following a trend. Give a thought to the needs of customers and your product and then decide if other AI technologies will be appropriate for you or not.

Put social-friendly images

The audience mostly prefers reading contents that have interesting visuals attached to them. Images and videos make your advertisement more communicative and explanatory. As per studies, it has been found that almost seventy percent of respondents find pictures and other visuals twice effective as compared to the text alone. You can hire a designer for this or can use certain apps specially developed for this purpose.

Make easy to navigate website

Buying products from online stores is increasing at a faster rate as it is easy, less time-consuming, and convenient to purchase while sitting at home and order what one needs, be it any domestic item, clothes, books, etc. However, buyers are inclined more towards those websites which are user-friendly and easy to navigate. So it is better to include a buy button to make shopping seamless rather than having a multi-step buying process which often irritates the customers. Also, make sure that payment mode is safe and secure to guard your clients against cyber theft.

Focus on exceptional content

What may have worked earlier might not be as effective the next year on the same social media channels. Taste and preferences of users are changing every day and every brand is trying its best to get their attention. To win this race, you need to produce a unique and exceptional content which stands out from your peers. Make it more about your product and its application; you can also offer seasonal discounts and sales. Remember to mention about all the latest fashion, occasions, festivals, etc.

Interact with live video

You can come across various marketers who have to include interactive or live videos in their promotional campaign. Our business assignment help professionals explain that live streaming can rack millions of views in a few hours which will increase your brand's credibility and popularity. Also, you can connect with your audience regularly and share behind-the-scenes, stories, Q&A, latest events that you are organizing, etc.

There is a huge audience out there on social media that you can reach out, but the catch is these platforms are crowded with similar companies who are trying equally to attract the users. So a brilliant strategy backed by detailed analysis is necessary to get ahead of the competitors.

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