CompanyThis is an individual assessment so you are asked to go through with the “Preparation guidelines of the Coursework Document” before responding to this assessment.
SCENARIO:
You have been employed by a local business that wants to expand internationally but lacks international marketing experience as a marketing consultant. As a result, they would like you to write a report for the owners and management team that focuses on how marketing influences international business strategies and how they can enter and succeed in international markets.
They would also like you to provide additional guidance on how to organize and evaluate marketing efforts and how the marketing plan can be standardized across international markets based on your expertise in marketing.
You are asked to opt the organisation “on Furniture Village Friern Barnet, Local United Kingdom company specialised in selling couch and furniture”. You have to prepare report on this topic.
For producing a report, you have to consider the following points in your report:
- Give an introduction on the firm and about their current market.
- Highlight the major differences to the local marketing Ans also utilise the various sources in regards to define an international marketing.
- Mention the major concept of an international marketing and also measure the scope.
- In order to expand the market internationally you are required to explain the rationale of an organisation.
- Analyse the major criteria & the selection process which has to be adopted by the company in order to decide in which international market they have to enter.
- With the help of various example and different strategies you are asked to define and explicit which strategy of market entry should company use. And also consider the benefits and drawbacks of each.
- Provide a recommendation and conclusion on why and how the company can enter into an international market.
- Draw a comparison between local and global market along with an appropriate example.
- Demonstrate an overview on the argumentative prospect of global v/s local debate.
- While utilizing a variety of international markets, how does the approach to the product, pricing, promotion, and distribution differ?
- Describe and analyse in detail the company's various international marketing options. To make your response even better, draw inspiration from other organizations.
- Write a difference between an international orientation and home orientation, also mention the ways to assess the competitors. Additionally, outline the implications of each and every approach.
- Render the recommendation and conclusion about the company.
Learning Outcomes
you are required to do this learning outcomes.
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Grading Criteria |
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Learning Outcome |
Pass |
Merit |
Distinction |
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LO1 Present the learnings of how marketing contributes to business strategies in an international context. |
P1 Study the range and concepts of international marketing P2 State the principle in order to expand market internationally and also depict the different ways to market the organisation. |
M1 Measures an opportunities and challenges that marketing internationally show to the chosen client of an organisation |
D1 Make a critical evaluation on the international market, considering learnings of how your chosen client organisation must utilise their marketing strategies for assorted markets |
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LO2 Measure an entry to a selection of international markets & determine the success factors |
P3 Measure the criteria & selection procedure to use in consideration with international market to enter P4 with the help of example Explain the various market entry strategies and also involves the advantages and disadvantages of each. |
M2 Refer to the market evaluation criteria & entry strategies, and make recommendations for your chosen client organisation |
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LO3 Examine how factors of the marketing plan can be adapted or standardised across international markets |
P5 Demonstrate a summary of the arguments in the global versus local debate P6 Look into how the product, price, pricing and promotional distribution formulation differs in a variety of international contexts |
M3 Evaluate the context and circumstances in which your client organization should adopt a global or local approach, highlight the connote of doing so. M4 Find out in detail how to alter the marketing mix of your client organization in different international markets |
D2 Make a critical judgment of how the marketing mix is applied to a range of international contexts. |
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LO4 Present an understanding of how to organise & evaluate international marketing efforts (multinational, global, transnational, meta-national, etc.). |
P7 Inform and study the various international marketing approaches your client organisation can adopt P8 Comparison between home and international orientation and ways to assess competitors, outlining the implications of each approach. |
M5 Measure various marketing approaches and competitor analysis in abstraction to an organization and make present recommendation on how they should operate in an international context. |
D3 Form recommendations on how organisations should be structured to maximize the opportunity in an international context |
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