CompanyBrief and Scenario
Imagine that you have been hired as an intern by a UK hotel chain with three to five stars in the international hospitality sector.
Your line manager has asked you to lead the induction of new employees as part of a new Staff Development Program. This will begin with a presentation for the new team members joining the hotel. Your job is to make sure that every employee knows what's going on in the hospitality industry at the beginning of their shift. This will ensure that the company has employees who are well-trained and knowledgeable about the industry and have the skills needed to succeed in the fast-paced, ever-changing hospitality industry.
For this report you are required to take Hilton Hotel & Resort as an organization.
Activity 1: The first thing you need to do is give a presentation about your research and what you found.
(You should also be ready to respond to any subsequent inquiries.)
(Additional instruction on the submission format will be given in class and can be found below in this brief.)
The content ought to provide an overview of the hospitality industry, if not insight into it;
and a few examples include:
- An examination of the various operational and functional departments within a large hospitality organization;
- An investigation of the various hospitality sectors and the many different kinds of businesses that operate within them, as well as the variety of products and services they provide.
- Examining at least 4-6 distinct employment roles that can be found in operational departments of hospitality organizations, providing an organizational diagram to explain the interrelationships between the various departments
- Evaluating how the hospitality industry contributes to the local, national, and global economy and the skills that are needed for these jobs: a look at the gaps and shortages in skills for a variety of operational jobs.
You should include; if you want to elevate your presentation to the next level.
- A look at how the hospitality industry's growth and overall economic worth have been affected by globalization and the use of licensing and franchising agreements.
- A look at how the hospitality industry is being impacted by skill gaps like the ones you've identified and how they can address these issues.
Activity 2: Preparing a business report for use at the following staff meeting is the next step in your new Staff Development Program.
You are informed that the following should at the very least be included in the Business Report: -
- A PESTLE analysis, in which you evaluate the political, economic, social, technological, legislative, and environmental factors that influence the growth of hospitality industry organizations as a whole;
- A hotel chain's SWOT analysis, which stands for strengths, weaknesses, opportunities, and threats; including a discussion of the ways in which this can affect the decision-making process;
- A trend analysis, in which you identify both existing and upcoming trends in the hospitality sector as a whole; considering their repercussions; and providing a variety of specific examples, as well as an assessment of the hotel chain you are working for capacity to create products and services that are in line with current trends.
You are instructed to include a critical evaluation of how the external factors you have identified impact on current and potential trends and developments in the hospitality industry as well as how the industry has developed in response, using specific examples, in your Business Report.
LEARNING OUTCOMES
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Pass |
Merit |
Distinction |
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LO1 Analyse the present structure, scope and size of the hospitality industry |
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P1 Research the various kind of business organization within the hospitality industry and various goods and services they are offering P2 Analyse a scope of functional and structural departments within the chosen hospitality business P3 Cover the share of the hospitality industry to the economies of local, national and international |
M1 Critical review the interrelation of the functional and structural units within the chosen hospitality business M2 Evaluate how the utilization of concession and licensing agreements has determine the global improvement of the hospitality industry |
D1 Examine how global growth, concession and licensing improvement have imparted to the economic worth of the hospitality industry |
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LO2 Research present and expected skills necessitate in the hospitality industry |
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P4 Examine a scope of various functional roles within the hospitality industry P5 Analyse the skills needed for function inside the hospitality industry and present skills famine |
M3 Critical review the skills gaps within the hospitality industry in abstraction to a scope of various functional roles |
D2 Examine the consequence that skills gaps have on hospitality business organization and make valid solutions for addressing these skills gaps |
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LO3 Critical review the internal and external element that effect the hospitality industry and how they associate to present content facing the hospitality industry |
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P6 Measure the political, economic, social, technological, legislative and environmental factors that impact the improvement of firms operating within the hospitality industry P7 Attempt a SWOT analysis for a hospitality business organization and critical review how this can communicate the decision-making process |
M4 Measure the impacts of external factors on the improvement of firms operating within the hospitality industry, using particular examples |
D3 Critically measure how external factors impact on present and possible trends and improvement in the hospitality industry, using particular examples to show how the industry has formed in result |
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LO4 Examine the present and possible trends and improvement impacting the hospitality industry |
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P8 Measure the implications of present and possible trends in the hospitality industry, providing a scope of particular examples |
M5 Measure the ability of a particular hospitality business to create goods and services to meet actual trends |
(D3 as above) |
Learning outcomes: From these reports following learning outcomes are there:
LO1 Analyse the current and potential trends and developments affecting the hospitality industry.
LO2 Analyse the current and anticipated skill requirements in the hospitality industry.
LO3 Analyse the internal and external factors that impact the hospitality industry and how they relate to current issues facing the hospitality industry.
LO4 Analyse the current and potential trends and developments affecting the hospitality industry.
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