CompanyLearning outcomes-
LO1 How digital technology has affected customer relationship management
LO2 Manifest an effective customer experience management in Hazev restaurant to enlarge the engagement of the customer
Business scenario-
make an evaluation about how the digital technology is used for the purpose of management of the customer experience in the Hazev restaurant. Strength and weakness should be included of system of customer relationship management
So ultimately, Dockland Academy, London is going to introduce international food event for the students and staff with its partner restaurant haze. You have been asked to foster the event and for the customer prepare some dishes and drinks. Draw a menu card that will attract the customer and also implement some accurate customer service strategies. Further you have to make an evaluation of the event and also provide valid recommendations for enhancing the quality of customer experience.
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Pass |
Merit |
Distinction |
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LO1 How digital technology has affected customer relationship management |
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P5 Evaluate how digital technology is being managed in the customer experience within Haze restaurant |
M3 identify how digital technology is changing CRM systems for effectively retaining the customers |
D3 What are the advantages and disadvantages of customer relationship management which is used by the Haze restaurant for retaining its customer |
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LO2 Manifest an effective customer experience management in Haze restaurant to enlarge the engagement of the customer |
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P6 Provide an example of the customer service strategies P7 Elaborate how the customer service strategies enhance the experience of the customer which help in meeting the needs of customer and established business standards |
M4 do review the customer service strategies application for the Haze restaurant that aids in creating customer experience and along with this also provide valid recommendations |
D4 Provide the recommendations and justifications for improving the quality of the customer experience. |
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Submission Checklist |
Evidence Required |
Completed |
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LO3 |
Analyse the way in which digital technology is employed |
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LO4 |
Depict certain delivering customer services and Provide some recommendations of the customer service delivery |
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