Hospitality Assignment UKCBC College BTECH Level 4

INTRODUCTION

Air Asia has adopted low-price strategies with the purpose of gaining a competitive advantage in the market. There has been tremendous growth in the airliner industry in the last few years. The significant factor which has supported an industry in achieving success and fostering growth is technology. This variable has supported hospitality in improving the quality of services and allowed the Air Asia company to provide additional facilities to their customers. The purpose of an organisation is to make their client feel comfortable during the journey (Talluri,  and Van Ryzin, 2006) Business entity intends to target customers by offering preferably low-cost flights in exchange for full-fill services offered by other airlines at higher cost. But besides the advantages of technology, there are some disadvantages as well. Technical issues may lead to a high risk to passenger safety during travelling (RUDD, 2017) Present research emphasizes identifying the role of technology in the Hospitality industry.

Suggested questions:

1. What is the Role of technology in the hospitality sector?
2. What is the effect of technical issues on the growth of airlines?
3. What is the significance of technology in the Hospitality industry?
4. What are the techniques or strategies which can be adopted to eliminate or reduce technical errors?

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Research Objectives :

 Aim of investigation: To identify the role of technology in the Airline

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